ANNETTE NORWOOD
Owner, Master Stylist
Annette began her career as a regular stylist but found her calling when she took her first DevaCurl class a decade ago. She trained under Lorraine Massey, founder of the curly girl method, and Dennis DeSilva, founder of DevaCurl. She soon became a master curly hair specialist and reopened her salon with a focus exclusively on curls. She is now the creator of her own method, THE FORMA CUT, and sees curly girls from around the world.
From regular stylist to curly hair specialist
Before she became the preeminent curly hair pro in Chicago’s Western suburbs, Annette spent over 20 years working as a hair stylist in a standard salon. Curly hair always made her uncomfortable as beauty schools don’t teach their students how to properly cut and style curls. The industry standard is to treat curly hair like straight, i.e. wash it and pull it straight. This led to unruly frizz, shelf cuts, and unhappy clients.
When Annette opened her own salon in 2008 she decided no client would leave unhappy and that meant figuring out how to cut curly hair. She discovered the DevaCurl system and soon traveled to New York City to learn from their top stylists. After falling in love with the system and the way it transforms men and women with textured hair, Annette devoted herself full time to curls.
Now, ten years later, Annette is a Master Curly Hair Stylist and the go-to expert for curly hair clients from across the country. She has taken her experience with curls and developed her own innovative technique called THE FORMA CUT™ method. With her salon bustling and modern techniques in place, she loves being in a position where she can help people embrace and celebrate their natural hair.
When Annette opened her own salon in 2008 she decided no client would leave unhappy and that meant figuring out how to cut curly hair. She discovered the DevaCurl system and soon traveled to New York City to learn from their top stylists. After falling in love with the system and the way it transforms men and women with textured hair, Annette devoted herself full time to curls.
Now, ten years later, Annette is a Master Curly Hair Stylist and the go-to expert for curly hair clients from across the country. She has taken her experience with curls and developed her own innovative technique called THE FORMA CUT™ method. With her salon bustling and modern techniques in place, she loves being in a position where she can help people embrace and celebrate their natural hair.
Certifications
- Curl Confidential, Taught by DevaCurl owner and founder Denis DaSilva, Soho, NYC, NY 2018
- Level 3 (Master) DevaCurl Certified, Soho, NYC, NY 2016
- Level 2 DevaCurl Advanced, Soho, NYC, NY 2014
- Level 1 DevaCurl Inspired, Soho, NYC, NY 2008
- 3x-Trained Redken Exchange, 5th Avenue NYC, NY
- Toni and Guy Platform Artist, Fort Worth, TX
- Level 3 (Master) DevaCurl Certified, Soho, NYC, NY 2016
- Level 2 DevaCurl Advanced, Soho, NYC, NY 2014
- Level 1 DevaCurl Inspired, Soho, NYC, NY 2008
- 3x-Trained Redken Exchange, 5th Avenue NYC, NY
- Toni and Guy Platform Artist, Fort Worth, TX